Case study : PODERCARD
Digital banking for the Latino Community

Goals

The PODERcard team knew the strategic importance of building a first-rate bilingual experience. They needed a team that had the know-how, and cultural savvy to create a great user experience. The expectation was to reach high conversion growth and retain optimal retention metrics.
Solution

We launched a comprehensive go to market strategy that included:
• App and app store
• Advertising and SEO
• Lifecycle emails, SMS and push
• FAQs and support
• Social media
Results

✓ 4.8 user rating

✓ 250K users in first 6 months

✓ Churn rate under 10%

✓ 80K organic visitors / month

Building every step of the user journey

With a mixture of digital ads, email campaigns and organic SEO, we drove a rapid adoption of the app, garnering over 250K users in 6 months.
Thanks to vigorous testing we were able to identify the most impactful product benefits and highlight them on the website and app store.
The team focused on creating a flawless app experience so users would be delighted, no matter what they attempted to do. If there was a question, members had access to a 28-page FAQ.
It was important to provide value beyond a banking app, and members found this through the active social channels and newsletters.