Case Study : Credit Karma
Launching Spanish-language SEO
Goals
With over 60 million Hispanics living in the US, representing a $2.6 trillion in purchasing power; the Credit Karma editorial team realized they needed to adequately address a Spanish-first audience.
They wanted to launch a pilot program with the goal to rank quickly and start driving Spanish-language speakers to Credit Karma’s site and product offerings.
High-value keywords - Ranking on 1st page
900+
Value of the traffic*
$87K/month
Website visitors*
230,000
*SEMrush estimates
“We wanted more than just a translation, it needed to be a thoughtful, culturally-relevant localization, and Conversa delivered”
Collin Brennan - Editorial Director @ Credit Karma
Solutions
Developed comprehensive strategy and Spanish-language editorial guide
Audited Credit Karma’s content library
Identified related Spanish-language keywords
Tested culturally relevant alternatives (colloquialisms, Spanglish)
Crafted search-optimized articles
Building a process that nails Search Optimization and Compliance
Results
SEO articles - Culturally-relevant & compliant
Value of traffic at $87K/month
Editorial guide with voice and tone
SEO recommendations for Spanish-language content
Training & consultation to take on production in-house
Search-optimized articles
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Ranking for "Line of Credit"
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Ranking for "FICO score"
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Ranking for "Credit Score"
Ensuring Credit Karma’s Continued Success
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Editorial Guidelines
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Ongoing SEO Recommendations
“We’re proud of having helped the Credit Karma editorial team embrace a Spanish-language editorial strategy”
William Leborgne - Founder @ Conversa Strategies
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