Case Study : PODERsalud
Driving growth for a health care subscription

  • Goals

    The PODERsalud team knew the importance of this product and how impactful it could be for people’s lives. They wanted to see it grow exponentially.


    Conversa launched a content strategy to boost conversions, decrease churn rate, and increase monthly recurring revenue.

  • Solution

    • Developed comprehensive content strategy that spanned product copy, acquisition and lifecycle marketing.
    • Crafted product experience and landing pages
    • Optimized email, SMS and Push communications
    • Built an organic social media following
    • Gathered and utilized user testimonials

  • Results

    ✓ 35% increase in conversions

    ✓ 60% decrease in churn rate

    ✓ 80K organic traffic per month

    ✓ 5K social following in 3 months

Building a path to brand loyalty

Driving Awareness & Acquisition

Video ads

Social Media Posts

  • TikTok

  • Instagram

  • Facebook

Articles and Infographics

Ensuring Utilization & Retention

  • Onboarding supportive material

  • Utilization Drip Campaigns

  • Email marketing

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